Integrated Campaign: Ad campaign that uses a minimum of three different mediums to promote a product, service, or brand. Note: Campaigns for not-for-profits or charities should be entered under Public Service.

TV / Cinema Single Video: advertisement single on television or cinema. Please provide three video stills with entry.

TV / Cinema Campaign: Video advertisement campaign on television or cinema. Please provide three video stills with entry.

TV / Cinema Single Under 30K: Video advertisement single on television or cinema. Please provide three video stills with entry.

TV / Cinema Campaign Under 30K: Video advertisement campaign on television or cinema. Please provide three video stills with entry.

Short-Form Video Single: Video single 60 seconds and under published online but not broadcast on television or cinema. Please provide three video stills with entry.

Short-Form Video Campaign: Video campaign 60 seconds and under published online but not broadcast on television or cinema. Please provide three video stills with entry.

Long-Form Video Single: Video single over 60 seconds published online but not broadcast on television or cinema. Please provide three video stills with entry.

Long-Form Video Campaign: Video campaign over 60 seconds published online but not broadcast on television or cinema. Please provide three video stills with entry.

Video Under $5K Single: Video single produced for $5K & under published online. Please provide three video stills with entry.

Video Under $5K Campaign: Videos produced for $5K & under each published online as a campaign. Please provide three video stills with entry.

Website: Website for a product, service or brand. Can be tied to a specific campaign, contest or special promotion.

Digital Display Campaign: Static or interactive online banner ad campaign. Examples include: desktop and mobile. Please provide three stills with entry.

Social Media Campaign: Best use of social media and branded content to drive, enhance or spread awareness to a brand. Includes use of influencers. Please provide a case study with results.

Social Media Single: Entries in this category include single posts created for a social media platform (static or video).

User Generated Content: Entries in this category are for social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign.

App Design: Judged based on design and functionality.

Gaming: Any program using online gaming (website, mobile, etc.) to connect people to a brand. Case document / video recommended.

Print Single: Paid print media single placed in publications such as newspapers or magazines.

Print Campaign: Paid print media campaign placed in publications such as newspapers or magazines.

Poster Single: Promotional print poster for events, products or services.

Poster Campaign: Promotional print poster campaign for events, products or services.

OOH Single: Media single designed to reach consumers outside of their homes. Examples include: billboards, digital screens, street furniture, TSAs, vehicle wraps, and interior transit ads.

OOH Campaign: Media campaign designed to reach consumers outside of their homes. Examples include: billboards, digital screens, street furniture, TSAs, vehicle wraps, and interior transit ads.

Logo: New or redesigned logo.

Brand Identity: New brand identity package involving print or digital components.

Brand Refresh: Redesigned brand identity package involving print or digital components. The work must be a rebranding of an existing organization, product or service and should express the brand through multiple platforms. Work cannot be entered into both New Brand Identity and Brand Refresh.

Packaging: Packaging or labeling of a consumer product.

Publishing & Printed Materials: Entries in this category are for the graphical and/or physical design of annual reports, books, brochures, calendars, catalogues, cover art, daily press, journals, magazines, self-promotion, and special publications.

Typography: The best use of typography within a design project to achieve the brand’s desired intent/communicate campaign messaging. May include compelling use of existing typefaces, original typeface design, or illustrated lettering.

Spatial / Environment: The design/creation of a brand’s visual identity and experience. May include digital and physical elements, e.g., storefront, design of a retail space, restaurant design, office design, use of digital assets, etc. A Case Document is required to describe how the design thinking approach uniquely positions the brand and appeals to the target audience.

Other: An entry in this category is for design work that is not defined by any of the available categories.

This category includes any work done for the greater good of the community through not-for-profit organizations such as charities, community associations, government/public sector, and cultural groups (i.e., museums, theatres, music groups, zoos, etc.). Work entered into this category cannot be entered in any other category.

Integrated Campaign: Ad campaign that uses a minimum of three different mediums to promote a product, service or brand.

TV / Broadcast Single: Television, cinema or radio single. For television and cinema, please provide three video stills with entry. For radio, please provide script(s) with entry.

Broadcast Campaign: Television, cinema or radio campaign. For television and cinema, please provide three video stills with entry. For radio, please provide script(s) with entry.

Print / OOH Single: Media single designed to reach consumers outside of their homes. Examples include: POP, street furniture, vehicle wraps and interior transit ads.

Print / OOH Campaign: Media campaign designed to reach consumers outside of their homes. Examples include: POP, street furniture, vehicle wraps and interior transit ads.

Digital: Best use of online film, display ads, social media, websites, branded entertainment or branded content.

Other: Any public service work that does not fit within any other category.

Self Promotion: Includes logo, identity, greeting cards, videos, print, broadcast, online, etc. Work entered in this category cannot be entered in any other category.

Direct: Advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.

Non-Traditional: Non-paid media entry. Examples include: guerrilla tactics, stunts, product interactions, installations, and ambient advertising. Work in this category cannot be entered into any other category.

Shoestring Budget: Any marketing execution / campaign that demonstrates a big idea, exceptional craft, or flawless execution on a shoestring budget. Case document or video optional but recommended. Please include budget.

Fearless Client: Recognizes an advertiser or brand that demonstrates a tolerance for risk, and an appreciation for creative that pushes boundaries. Please include a one-page written nomination as well as the relative creative. If the work is entered in other categories, please note the details and send it along with the nomination.

Art Direction: Best use of art direction in a print, digital or broadcast campaign. Can be entered by an agency or by the art director.

Copywriting: Best use of short- or long-form copy in a print, digital or broadcast campaign. Can be entered by an agency or by the copywriter.

Photography: Best use of photography in a print or digital campaign or branding package. Can be entered by an agency or by the photographer.

Illustration: Best use of illustration in a print, digital or branding package. Can be entered by an agency or by the illustrator.

Music or Sound Design: Best use of music or sound design in a digital or broadcast campaign. Can be entered by the agency, musician or technician.

Animation: Best use of animation in a broadcast and non-broadcast video. Can be entered by an agency or by the animator.

Design: Entries in this category use design elements to communicate a company’s message or optimize the user experience.

UX / Digital: Best use of visual elements and user experience of a website from a design perspective. Can be entered by an agency or by the developer / designer.

Videography / Direction: Best use of videography in a digital or broadcast campaign. Can be entered by an agency or by the photographer.

Sustainability + Social Impact: A creatively compelling piece of work that takes an active stance in representing the values of sustainability. This includes campaign communications, product and service designs, fundraising and business initiatives, community alliances and regeneration projects. A Case Document is required.

Details to come…